Visual & Subliminal Communication | Brand Design

Dixan

A Henkel AG & Co.

Dixan, a leading detergent brand under Henkel AG & Co., has been trusted by households for generations, known for delivering outstanding cleaning results. At Gazing Studio, we are honored to manage Dixan’s branding for Greece and Cyprus, with a clear focus on maintaining its position as the #1 washing machine detergent in these markets.

Our role involves creating visually impactful packaging and label designs, crafting attention-grabbing point-of-purchase promotions, and developing a wide array of graphic materials to support the brand’s consistent visibility and appeal. Through our strategic design efforts, we ensure that every aspect of Dixan’s identity reinforces its trusted reputation and strengthens its market leadership. Our goal is to make Dixan the go-to choice for consumers seeking reliable, high-performance detergents.